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Marketing Automation Specialist

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Ottawa, Ontario, Canada Export Development Canada Full time
Marketing Automation Specialist

Export Development Canada is seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for leveraging our digital toolkit and the Oracle Eloqua marketing automation platform to engage Canadian businesses.

Key Responsibilities:
  • Develop and execute personalized, tested, and optimized email marketing programs to create demand for EDC's products and services.
  • Manage challenging and diverse projects simultaneously, in a matrixed organization, with skill, attention to detail, tenacity, and a focus on results.
  • Stay up-to-date with digital marketing best practices, including usability, design/copywriting, email governance, lead scoring, lead nurturing, privacy, and legislative policies.
  • Ideate, build, deploy, test, and enhance email campaigns and workflows.
  • Collaborate on lead nurturing and lead scoring vision and execute strategy within Agile Squads.
  • Analyze results and performance for ongoing enhancements.
  • Tweak templates (HTML/CSS) and workflow and propose recommendations to improve to and Squad.
Requirements:
  • A minimum of 5 years' experience in digital marketing, with at least 3 years of hands-on experience as an email specialist in a B2B marketing organization using Eloqua or another marketing automation system / customer relationship management system.
  • Undergraduate degree in business administration, marketing, or related field.
  • Proven ability to deliver complex marketing campaigns using web apps, forms, landing pages, automated programs, campaigns, and professional-grade HTML emails in Eloqua or another marketing automation system / customer relationship management system.
  • Good knowledge of HTML / CSS code for email development and testing.
  • A high degree of proficiency with email marketing and B2B marketing best practices.
  • Self-starter with the ability to manage multiple projects at any given time while finding ways to deliver value to internal clients.
  • Strong customer orientation.
  • Ability to meet deadlines and produce deliverables to strict acceptance criteria.
  • The judgment to prioritize tasks based on competing priorities and to request help when needed.
  • Impeccable written and oral presentation / communication skills.
  • Security clearance.
Assets:
  • Experience leveraging digital marketing technologies for positive business outcomes.
  • Curiosity and ability to acquire new computer and business skills.
  • Experience with web tracking and analytics technology and terminology.
  • Experience using CRM tools to enhance demand generation and customer campaigns.
  • Eloqua Certification: B2B Oracle Eloqua Master or B2B Oracle Eloqua Modern Marketing Luminary.
  • Knowledge of Microsoft Office applications.
  • Experience in Business-to-Business (B2B); Insurance or Financial Services organizations.

Export Development Canada is a hybrid work environment. This role will be performed from EDC's headquarters in Ottawa or from the community hub in Toronto or Montreal. Relocation assistance is available for eligible candidates.

EDC is committed to employment equity and achieving a diverse workforce. EDC actively encourages applications from women, Aboriginal peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community. If selected for an interview, please advise us if you need any special accommodation.