Performance Optimization Specialist

4 weeks ago

Toronto, Ontario, Canada Cossette Media Full time

About the Role

This is an exciting opportunity to join the Performance group at Cossette Media, where you will work closely with our media planning teams to develop and manage world-class strategies in paid search, paid social, and emerging platforms.

Your Responsibilities

  • Develop and implement innovative search strategies for our clients.
  • Oversee campaign setup, trafficking, QA, and timelines with Cossette best practice.
  • Manage and optimize campaigns across search platforms (Google Ads, Microsoft Bing, Google Search Ads 360).
  • Analyze campaign performance and provide recommendations based on precise insights.
  • Work closely with internal teams (strategy, planning, data) to guarantee consistency and optimal effectiveness of campaigns.
  • Train and support internal teams and clients on search best practices.
  • Monitor trends and new developments in the field of search.

Your Qualifications

  • Minimum of 1-3 years of experience managing campaigns on search platforms.
  • Technical Knowledge: Mastery of the main search platforms (Google Ads, Microsoft Bing, Google Search Ads 360).
  • Data Analysis: Strong analytical skills and mastery of performance measurement tools. Ability to interpret data and transform insights into strategic actions.
  • Communication Skills: Excellent written and oral communication skills, with the ability to present clear and compelling reports and recommendations.
  • Certification: Google Search required.
  • Autonomy: Ability to work independently and in a team, to take initiatives and manage several projects simultaneously.

What's in it for you

We value the 'whole you'

  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients.
  • Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions.
  • Generous Vacation starting at 3 weeks + 1 extra week over the holidays.
  • Agency summer days (exact policy differs per campus and agency).
  • Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport.
  • Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices).
  • Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more.

We are obsessed with learning and being better humans

  • In-house learning & development sessions and annual career and growth conversations.'
  • Access to internal network of opportunities across all agencies.
  • Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program.
  • Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s).

We invest in your health and wellness:

  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more.
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
  • Maternity leave top up program.

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