SEO Optimization Expert

6 days ago


Halifax, Nova Scotia, Canada resulta Full time
About Us

At resulta, we're a forward-thinking company that thrives on embracing change, challenges, and problem-solving. Our team is comprised of talented marketing and technology experts who are driven to be the best in our industry. We're committed to creating a safe and inclusive work environment where our employees can thrive.

We're passionate about empowering our people to realize their full potential and maintain a competitive edge. Through our people-centric policies, we strive to help you strike a healthy balance between professional aspirations and personal well-being.

Job Description

The SEO Specialist will play a key role in enhancing resulta's web properties, driving organic visibility, and increasing search rankings through strategic SEO initiatives. This role requires a strong analytical mindset, problem-solving skills, and the ability to execute effective SEO solutions.

As part of our marketing team, the SEO Specialist will optimize on-page and off-page SEO, conduct in-depth keyword and competitor research, and collaborate cross-functionally to improve site structure, content performance, and backlink strategies. They will monitor SEO metrics, implement technical optimizations, and ensure website health through regular audits.

The ideal candidate is detail-oriented, adaptable, and passionate about search engine optimization. They will bring hands-on experience with SEO tools, a deep understanding of Google's algorithms, and a proactive approach to identifying opportunities that drive growth. A results-driven mindset and a commitment to continuous learning in the evolving search landscape are essential for success in this role.

Key Responsibilities

1. Conduct keyword and topical research, selection, classification, and reporting;
2. Complete competitor gap analysis including link analysis/anchor text distribution;
3. Perform site health checks and identify ongoing action items to improve core keyword ranking over time;
4. Optimize on-page SEO for website meta data, schema, topical optimization, content length, page speed, etc.;
5. Identify areas for on-site improvements in site structure, internal linking, and content;
6. Collaborate with the Outreach team to optimize strategic link building, digital PR campaigns, and enhancing social media employing Off-Page SEO skills and best practices;
7. Conduct audits and fix errors found in Google Search Console and other tools;
8. Collaborate with Content Team to guide keyword targeting and search intent while mitigating cannibalization and scraping;
9. Monitor performance, analyze SEO metrics, and generate monthly and weekly reports to be shared with the Senior SEO Strategist;
10. Work and communicate collaboratively with cross-functional teams to flag and mitigate problems;
11. Other duties as assigned.

About You and Your Qualifications

We're looking for an experienced SEO professional with a passion for delivering high-quality results. To be considered for this role, you should have:
1. 2+ years' of hands-on SEO experience;
2. Advanced knowledge of SEO tools, website standards, UX for SEO, website reporting tools, and web analytics;
3. Expert knowledge of Google Search Console and Excel, and advanced in Google Analytics 4, with hands-on experience using a variety of tools, including crawling tools (e.g., Lumar, DeepCrawl, Screaming Frog…), monitoring tools (AWR, Semrush…), and authority campaign tools (Ahrefs, LRT, Majestic…) to optimize and track SEO performance;
4. Working knowledge of WordPress and HTML/CSS;
5. Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends;
6. Demonstrates initiative and independence in tackling complex problems;
7. Maintains professionalism and a high level of integrity;
8. Exceptional organizational skills, focus on quality, and attention to detail;
9. Works effectively with cross-functional teams, understanding different perspectives and contributing to team goals while ensuring alignment and progress;
10. Experience in optimizing for search engines beyond Google is a plus;
11. Familiarity with positioning fundamentals for LLMs like ChatGPT and other generative AI tools is preferred.

Our Culture

We're committed to creating a diverse and inclusive workplace where our employees can thrive. If you're passionate about search engine optimization and want to join a supportive community of like-minded professionals, we encourage you to apply.
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