Senior Web Analytics Specialist

4 weeks ago


Toronto, Ontario, Canada Randstad Canada Full time
Job Summary

We are seeking a highly skilled Senior Web Analytics Specialist to join our team at Randstad Canada. As a key member of our digital marketing group, you will be responsible for translating business requirements into technical specifications for custom digital analytics implementation. Your expertise in data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON, and applicable integrations with other systems will be essential in driving our analytics strategy forward.

Key Responsibilities

- Collaborate with our digital marketing stakeholders to define KPIs, tagging requirements, and overall measurement strategy
- Manage daily operations and implementation of company's analytics stack
- Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
- Ensure the timely delivery and accuracy of documentation and technical coding via our Tag Management System and Adobe Launch

Requirements

- 2+ years of experience in Web Analytics Implementation
- Strong knowledge of Adobe Analytics, Google Analytics, and marketing tagging implementation
- Excellent communication and problem-solving skills

About Randstad Canada

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. We are dedicated to creating and maintaining an inclusive and accessible workplace for all our candidates and employees. If you are passionate about digital analytics and have a strong desire to work with a leading employer in the local market, please apply today.

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