Digital Communications Manager, Web Experience
4 weeks ago
About Doctors of BC
At Doctors of BC, we aim to create a social, economic, and political climate that fosters the delivery of exceptional healthcare services. Our vision is to promote maximum professional satisfaction and fair economic rewards for our members.
Key Responsibilities: Job Details
The Digital Communications Manager, Web Experience, plays a pivotal role in overseeing the operation and governance of Doctors of BC's web presence. This includes ensuring effective communication with our audience while aligning with brand and accessibility standards.
Develop and execute a content strategy that reflects the organization's voice, aligns with web writing and SEO standards, and meets strategic communication goals.
Oversee content creation, design, management, and the publication calendar to ensure fresh and relevant content that engages the audience and meets organizational goals and standards.
Collaborate with the Communications team and subject matter experts to integrate marketing campaigns and initiatives into the website seamlessly.
Act as the organization's website steward, ensuring that all projects and processes align with the established website governance model.
Lead a team of communications professionals, fostering a culture of innovation, collaboration, and high performance.
Responsible for the professional development, coaching, and performance management of the team.
Establish performance metrics and KPIs that align with the organization's strategic direction.
Utilize analytics tools to monitor, assess, and report on website performance and user engagement.
Translate data insights into actionable changes that drive traffic, improve user flow and improve content effectiveness.
Requirements:
Job requirements include:
A bachelor's degree in New Media, Marketing, Communication, or a similar field with an emphasis on web management.
Over 5 years of experience in a web management role, with a strong understanding of web writing, content management systems (Drupal and WordPress), user experience and digital marketing.
A collaborative mindset and creative problem-solving abilities, underscored by a commitment to continuous learning and improvement.
Demonstrated skill in using website analytics, SEO, Drupal, and Google tools effectively.
Proven leadership in managing and developing teams, with the ability to execute projects and foster cross-departmental collaboration efficiently.
Excellent communication and interpersonal skills to engage diverse stakeholders.
$80,067 - $100,083 per annum
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