Digital Communications Manager, Web Experience

4 weeks ago


Vancouver, British Columbia, Canada Doctors of BC Full time

About Doctors of BC


At Doctors of BC, we aim to create a social, economic, and political climate that fosters the delivery of exceptional healthcare services. Our vision is to promote maximum professional satisfaction and fair economic rewards for our members.



Key Responsibilities: Job Details


The Digital Communications Manager, Web Experience, plays a pivotal role in overseeing the operation and governance of Doctors of BC's web presence. This includes ensuring effective communication with our audience while aligning with brand and accessibility standards.




  • Develop and execute a content strategy that reflects the organization's voice, aligns with web writing and SEO standards, and meets strategic communication goals.


  • Oversee content creation, design, management, and the publication calendar to ensure fresh and relevant content that engages the audience and meets organizational goals and standards.


  • Collaborate with the Communications team and subject matter experts to integrate marketing campaigns and initiatives into the website seamlessly.


  • Act as the organization's website steward, ensuring that all projects and processes align with the established website governance model.


  • Lead a team of communications professionals, fostering a culture of innovation, collaboration, and high performance.


  • Responsible for the professional development, coaching, and performance management of the team.


  • Establish performance metrics and KPIs that align with the organization's strategic direction.


  • Utilize analytics tools to monitor, assess, and report on website performance and user engagement.


  • Translate data insights into actionable changes that drive traffic, improve user flow and improve content effectiveness.


Requirements:


Job requirements include:




  • A bachelor's degree in New Media, Marketing, Communication, or a similar field with an emphasis on web management.

  • Over 5 years of experience in a web management role, with a strong understanding of web writing, content management systems (Drupal and WordPress), user experience and digital marketing.

  • A collaborative mindset and creative problem-solving abilities, underscored by a commitment to continuous learning and improvement.

  • Demonstrated skill in using website analytics, SEO, Drupal, and Google tools effectively.

  • Proven leadership in managing and developing teams, with the ability to execute projects and foster cross-departmental collaboration efficiently.

  • Excellent communication and interpersonal skills to engage diverse stakeholders.

$80,067 - $100,083 per annum

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