Sales Content Strategist

3 days ago


Ottawa, Ontario, Canada Equinix, Inc. Full time
About the Role

We are seeking a highly skilled Sales Content Strategist to join our Sales Play Activation team. As a key member of this team, you will be responsible for developing and producing high-quality solution and use case content that drives sales and business growth.

The successful candidate will collaborate closely with the Sales Play Activation Director, Enablement Team, and Sales to develop and implement a content strategy that aligns with business goals and drives engagement with target audiences.

Responsibilities
  • Create and manage a variety of content assets, including solution and use case briefs, whitepapers, customer stories, presentations, and sales enablement tools.
  • Provide content support for marquee sales events, such as annual sales kickoffs and quarterly sales campaigns.
  • Contribute to the creation and management of a content calendar to ensure a consistent and timely flow of high-quality content.
  • Oversee the editing, proofreading, and quality control of content produced.
  • Track and analyze content performance metrics to measure effectiveness, identify trends, and inform future content strategies.
Requirements
  • A deep understanding of the sales process and the ability to create content that effectively supports sellers at each stage of the buyer's journey.
  • Proven expertise in creating and managing a variety of content formats, with a strong understanding of best practices for effective content creation.
  • Able to contribute to the development and implementation of a content strategy that aligns with business goals and drives engagement.
  • A creative mindset and the ability to generate innovative and engaging content ideas.
  • Strong written and verbal communication skills, with the ability to effectively communicate with both technical and non-technical audiences.


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