Immersive Experience Strategist

1 month ago

Montreal, Quebec, Canada Barco Full time
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Are you ready to unlock the creative power of technology and deliver immersive experiences that enrich lives?

Main Accountabilities:
  • Develop a deep understanding of the segment, including overall trends, ecosystem, market problems, customer pains, market definition, segmentation, and size, customer and buyer personas, and their journey.
  • Create a differentiating Barco segment portfolio with its value propositions, across hardware, software, and services, based on customer problems/needs and Barco's right to play and win.
  • Identify the key target audience for the value propositions based on data-driven customer segmentation and drive the creation of roadmaps and business cases for new value propositions in your segment.
  • Determine and manage the Go-To-Market strategy in close collaboration with sales leaders.
  • Support downstream marketing teams in building targeted strong marketing campaigns and messaging, and collaborate with Field Marketing on events, conferences, and trade shows.
  • Be a sparring partner/coach for customers, regional segment marketers, and sales teams on your segment's strategy, products, solutions, services, and marketing.
Requirements:
  • Bachelor's degree required, Master's degree/MBA preferred.
  • Minimum of 5 years of upstream marketing and/or strategy experience.
  • Experience in defining market strategies, creating value propositions, working with different influences, and Go-To-Market approaches.
  • Experience in Military or Civil Aviation, especially Flight Training, or in Driving Simulation is a plus.
What We Offer:
  • A variety of in-house trainings at our Barco University to continuously grow and learn as a professional.
  • A healthy working environment with interesting workshops, sport activities, diverse and fresh lunch/snack breaks, and many more options as we care about your wellbeing.
  • The opportunity to work for an international market leader where innovation matters.
  • A competitive salary package.

At Barco, we're committed to creating moments that enrich lives. Join us in shaping the future of immersive experiences.

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