Lead Performance Creative Director

3 weeks ago

Old Toronto, Canada Knix Wear Inc. Full time

Knix Wear Inc. is a pioneering direct-to-consumer intimate apparel brand that's revolutionizing the industry with innovative products and an engaged community.

As a leader in the creative team, you will drive efficient user growth by conceptualizing, executing, and iterating on ad creative that converts. You'll collaborate closely with paid media teams to ensure campaigns help build, evolve, and reinforce the Knix brand across North America and globally.

The Opportunity
  • Lead a high-performing team of digital performance creatives, contributing to each campaign and developing a deep understanding of consumer target mindsets, attitudes, and behaviors to inform strong creative development.
  • Develop a thorough comprehension of media channel objectives and goals to ensure optimal ad performance, measuring effectiveness and optimizing strategies for improving performance by channel.
  • Partner with the creative, integrated marketing, acquisition, retention, and e-commerce teams to develop compelling communications briefs, inspiring and challenging the team to create effective consumer marketing communications.
  • Establish processes for cross-functional collaboration and intra-marketing team success, leading the planning, organizing, and management of resources to successful completion.
Requirements
  • 8+ years of agency and/or client-side consumer marketing experience, with expertise in managing end-to-end creative development for advertising assets.
  • A proven track record of effectively communicating creative concept ideas to designers, writers, and editors.
  • A passion for performance marketing and a proficient understanding of performance marketing channels and user acquisition KPIs.
  • A Bachelor's Degree in Marketing, Business, or a similar field.

We're offering a salary range of $120,000 - $150,000 per year, depending on experience. If you're a creative leader who thrives in a fast-paced environment and is driven to make a significant impact, we'd love to hear from you.

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