Lead Analyst, Audiences and Activation Specialist
2 weeks ago
Job Summary:
We are seeking a highly skilled Lead Analyst, Audiences and Activation to join our team at CBC/Radio-Canada. As a key member of our analytics team, you will be responsible for partnering with stakeholders to define and support current and future audience and data analysis needs. Your expertise in data collection, categorization, and activation will drive business decisions and inform our strategic product, marketing, and revenue analytics initiatives.
Key Responsibilities:
- Leverage our data management platforms to meet business needs and implement best practices for collecting and categorizing data.
- Work closely with the Data Integration team and Big Data developers to determine the strategy for regular data collection, processing, and implementation.
- Present analysis and recommendations to a varied audience, including product managers, strategists, media line directors, marketing/communications managers, and sales reps.
- Establish best practices for analytics and data management tool use within the team by designing technical templates and ad hoc documentation.
- Produce and maintain interfaces via Power Platform to provide standalone access to analysis results in an automated way.
- Maintain good relationships with internal stakeholders by adopting an advisory stance.
- Monitor changes in the data source structure and conduct impact analysis for your area and the tools/systems used.
- Prioritize data privacy laws and policies.
Requirements:
- At least five years' experience in a similar position.
- Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.).
- Proficiency with data management platforms (DMP/CDP) and their APIs (Lotame and BlueConic) an asset.
- Proficiency in at least one programming language associated with data analysis, ideally Python (pandas), SQL, or Spark.
- Good knowledge of Power BI (visual design, DAX, and PowerQuery/M) an asset.
- Proficiency with web analytics measurement tools (Google/Adobe Analytics and A/B test platforms).
- Proficiency with web tagging tools and apps: Google Tag Manager.
- Proficiency with advertising platforms (Google Ad Manager, Meta, etc.).
- Good knowledge of Marketing Mix Modelling an asset.
- Experience with data clean rooms an asset.
- Expertise in marketing and Canadian media.
- Ability to act in an advisory and recommendatory role with internal clients.
- Ability to work as a team player.
- Keen interest in digital and emerging technologies.
- Familiarity with Radio-Canada platforms and content an asset.
- Bilingualism (English and French), mandatory.
Why Work with Us:
CBC/Radio-Canada is a leader in reflecting Canada's diversity, and we value equal opportunity and inclusivity in our workplace. We are committed to creating a workplace that mirrors the ever-changing makeup of our country. If you are passionate about digital and emerging technologies and have a strong background in data analysis, we encourage you to apply for this exciting opportunity.
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Montreal, Quebec, Canada CBCRadio-Canada Full timeJob Title: Lead Analyst, Audiences and ActivationAt CBC/Radio-Canada, we're seeking a highly skilled Lead Analyst to join our team. As a key member of our audience insights and activation team, you will play a crucial role in defining and supporting current and future audience and data analysis needs.Responsibilities:Leverage our data management platforms to...
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Montreal, Quebec, Canada CBCRadio-Canada Full timeJob Title: Lead Analyst, Audiences and ActivationAt CBC/Radio-Canada, we're seeking a highly skilled Lead Analyst to join our team. As a key member of our audience insights and activation team, you will play a crucial role in defining and supporting current and future audience and data analysis needs.Responsibilities:Leverage our data management platforms to...
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