Lead Analyst, Audiences and Activation Specialist
2 weeks ago
At CBC/Radio-Canada, we are seeking a highly skilled Lead Analyst, Audiences and Activation to join our team. As a key member of our organization, you will play a critical role in defining and supporting current and future audience and data analysis needs.
Responsibilities:- Leverage data management platforms to meet business needs and implement best practices for collecting and categorizing data.
- Work closely with the Data Integration team and Big Data developers to determine the strategy for regular data collection, processing, and implementation.
- Present analysis and recommendations to a varied audience, including product managers, strategists, media line directors, marketing/communications managers, and sales reps.
- Establish best practices for analytics and data management tool use within the team by designing technical templates and ad hoc documentation.
- Produce and maintain interfaces via Power Platform to provide standalone access to analysis results in an automated way.
- Maintain good relationships with internal stakeholders by adopting an advisory stance.
- Monitor changes in the data source structure and conduct impact analysis for your area and the tools/systems used.
- Prioritize privacy laws and policies.
- At least five years' experience in a similar position.
- Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.).
- Proficiency with data management platforms and their APIs (Lotame and BlueConic) an asset.
- Proficiency in at least one programming language associated with data analysis, ideally Python (pandas), SQL, or Spark.
- Good knowledge of Power BI (visual design, DAX, and PowerQuery/M) an asset.
- Proficiency with web analytics measurement tools (Google/Adobe Analytics and A/B test platforms).
- Proficiency with web tagging tools and apps: Google Tag Manager.
- Proficiency with advertising platforms (Google Ad Manager, Meta, etc.).
- Good knowledge of Marketing Mix Modelling an asset.
- Experience with data clean rooms an asset.
- Expertise in marketing and Canadian media.
- Ability to act in an advisory and recommendatory role with internal clients.
- Ability to work as a team player.
- Keen interest in digital and emerging technologies.
- Familiarity with Radio-Canada platforms and content an asset.
- Bilingualism (English and French), mandatory.
Candidates may be subject to skills and knowledge testing. We thank all applicants for their interest, but only candidates selected for an interview will be contacted. CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to.
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Montreal, Quebec, Canada CBCRadio-Canada Full timeJob Title: Lead Analyst, Audiences and ActivationAt CBC/Radio-Canada, we're seeking a highly skilled Lead Analyst to join our team. As a key member of our audience insights and activation team, you will play a crucial role in defining and supporting current and future audience and data analysis needs.Responsibilities:Leverage our data management platforms to...
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Montreal, Quebec, Canada CBCRadio-Canada Full timeJob Title: Lead Analyst, Audiences and ActivationAt CBC/Radio-Canada, we're seeking a highly skilled Lead Analyst to join our team. As a key member of our audience insights and activation team, you will play a crucial role in defining and supporting current and future audience and data analysis needs.Responsibilities:Leverage our data management platforms to...
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Montreal, Quebec, Canada CBCRadio-Canada Full timeJob Title: Lead Analyst, Audiences and ActivationJob Summary:The Lead Analyst, Audiences and Activation will partner with key stakeholders and decision-makers to define and support current and future audience and data analysis needs. This role will be responsible for implementing best practices in data collection, categorization, and activation as well as...
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Montreal, Quebec, Canada CBCRadio-Canada Full timeJob Title: Lead Analyst, Audiences and ActivationJob Summary:We are seeking a highly skilled Lead Analyst, Audiences and Activation to join our team at CBC/Radio-Canada. As a key member of our analytics team, you will be responsible for partnering with stakeholders to define and support current and future audience and data analysis needs. Your expertise in...
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Montreal, Quebec, Canada CBCRadio-Canada Full timeJob Title: Lead Analyst, Audiences and ActivationAt CBC/Radio-Canada, we are seeking a highly skilled Lead Analyst to join our team. As a key member of our audience insights and data analysis team, you will play a critical role in defining and supporting current and future audience and data analysis needs.Responsibilities:Leverage data management platforms...
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