Strategic Product Marketing Leader

3 weeks ago


Montreal, Quebec, Canada moozoom Full time
Company Overview

moozoom is a fast-growing, innovative EdTech company revolutionizing mental health and wellness for children globally.

Job Summary

We are seeking an experienced Strategic Product Marketing Leader to drive user acquisition, retention, and monetization growth. As a key member of our team, you will develop and execute data-driven marketing strategies to optimize marketing initiatives and acquisition funnels.

Responsibilities
  • Develop and execute data-driven marketing strategies to drive user acquisition, retention, and monetization growth.
  • Foster a culture of collaboration within and across teams to enhance the iterative process.
  • Oversee and optimize paid acquisition channels, such as social media advertising and SEM.
  • Optimize marketing funnels and user conversion rates through A/B testing and experimentation.
  • Manage lifecycle marketing to effectively engage customers at every stage of their journey.
  • Supervise the design and implementation of product experiments to enhance product-led growth.
  • Analyze marketing data to identify trends, insights, and opportunities for optimization.
Requirements
  • 5+ years of experience in product/marketing growth roles.
  • Proven track record of driving user acquisition, retention, and monetization at scale.
  • Experience managing and optimizing performance marketing campaigns.
  • Strong analytical skills and ability to utilize data to drive decision-making.
  • Experience with statistical testing and experimentation.
  • Proficiency in marketing analytics tools.
  • Excellent communication and collaboration skills.
Benefits
  • Full-time remote position.
  • Flexible work hours.
  • Competitive compensation ($100,000 - $120,000 per year).
  • Health benefits.
  • Eligibility to the company Option Pool.
  • 4 weeks' vacation.


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