Digital Brand Strategist

4 days ago


Ottawa, Ontario, Canada Bushbalm Full time

Bushbalm is a pioneering skincare brand that's committed to making waves in the beauty industry. We're seeking an experienced Digital Brand Strategist to join our dynamic team and drive engagement across multiple channels.

About the Company

We're a fast-paced and innovative startup with a strong presence in the beauty industry. Our products are designed to help people feel confident in their skin, and we're looking for someone who shares our passion for creating effective solutions.

As a member of our team, you'll have the opportunity to work on high-impact projects and collaborate closely with cross-functional teams to bring campaigns to life.

The Role

This is a full-time position that requires a creative and strategic thinker who can lead the development and execution of 360-degree marketing campaigns. You'll oversee Bushbalm's DTC social media strategy, ensure cohesive messaging across all channels, and work closely with the design team to create engaging visual content.

You'll be responsible for:

  1. Developing and executing marketing campaigns that drive engagement and retention
  2. Oversight of Bushbalm's DTC social media strategy
  3. Collaboration with email & SMS marketing team to align messaging and promotions
  4. Creation of high-quality visual content through collaboration with designers
  5. Management of the brand marketing calendar to ensure timely execution of key launches and initiatives
  6. Leadership of brand campaigns and key projects from ideation to execution
  7. Monitoring and analysis of marketing performance and KPI metrics
  8. Staying ahead of industry trends, competitors, and best practices to ensure Bushbalm remains a leader in skincare marketing


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