Marketing Specialist

1 month ago

Edmonton, Alberta, Canada Durabuilt Windows & Doors Full time

Job Description

Our Values

  • Innovative - Think ahead to stay ahead.
  • Driver - Stay hungry and act with urgency.
  • Ownership - No excuses. 100% accountability.
  • Caring - For employees, partners, and community.
  • Individual - We work with great people and expect a lot from them.

We are one of Western Canada's largest window and door manufacturers, servicing consumers, contractors, and retailers. Established in 1988 and headquartered in Edmonton, Alberta, our innovative manufacturing and design have earned us a spot on the list of Canada's Best Managed Companies. It's not just our products that set us apart - it's our people.

Objective of this Position

Reporting to the Marketing Manager, the Marketing Specialist will work with the internal marketing team to develop and execute the marketing strategy for the company overall. This is a strategic, creative, and agile role that requires a passion for both B2B and B2C marketing, as well as a deep understanding of brand.

Primary responsibilities include managing marketing efforts for specific projects, developing and executing all brand-related work, and working closely with various suppliers. The individual will implement effective tactics to support the business goals of our four customer segments - Dealers, Builders, Commercial, and Homeowners.

Accountabilities

With an emphasis on marketing objectives and deep knowledge of the business, the responsibilities for Marketing Specialist include, but are not limited to:

Marketing Plan Development

Contribute to the overall development of the strategic marketing plan under the leadership of the Marketing Manager.

Strategize marketing tactics to support our four main customer groups and their subgroups, unique product lines, and brand value/story.

Develop marketing campaigns and ensure quality control and project adherence to overall business objectives.

Work directly with Salespeople and leaders in driving marketing activities for select customer groups.

Meet or exceed expectations for return on objectives and effectively control expenditures.

Work collaboratively on interdepartmental teams to develop and address business objectives and specific projects/issues.

Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.

Monitor competition and their strategies.

Results Driven Performance

Execute brand-related marketing projects that support our four main consumer groups.

Oversee CRM activities.

Oversee website content updates in Content Management System (e.g., Web Flow).

Plan and execute branding tactics, including but not limited to showrooms, tradeshows, truck decals, building signage, product displays, literature and collateral, website, lead management, campaigns, advertisements, etc.

Work with internal teams for event planning, set up, and communications.

Analyze projects after execution to determine successes and areas of improvement.

Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.

Monitor competitors and their strategies.

Partner with Sales Team & Third Parties

Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.

Nurture relationships through professional, promotional, and social interaction aligned with the corporate culture of being innovative, driven, caring, and showing ownership.

Proactively maintain relationships with the sales/management team by seeking improvements to marketing-related processes.

Participate in providing an exceptional customer experience by anticipating issues and responding to opportunities/challenges in a timely manner.

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