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Senior Content Marketing Manager

2 months ago


Kitchener, Ontario, Canada Conexiom Full time

About Conexiom:

Conexiom is a leading provider of artificial intelligence-powered order-to-cash and procure-to-pay solutions for manufacturers and distributors. Our platform transforms emailed sales orders and invoices into digital transactions with 100% accuracy, enabling businesses to win and retain customers through a best-in-class order fulfillment experience.

The Role:

We are seeking a creative and results-driven Senior Content Marketing Manager to play a leading role in reaching, educating, and engaging our key personas with compelling and relevant content. As the owner of our overall content strategy, calendar, and operations, you will lead the production of primary and derivative assets across the buyer journey to fuel campaign-related needs, including SEO, account-based marketing, inbound integrated campaigns, sustained nurture programs, and customer upsell/cross-sell.

Key Responsibilities:

  1. Strategy: Develop a content marketing strategy and editorial calendar using audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics.
  2. Execution: Create a steady stream of primary and derivative assets, such as research reports, infographics, blog posts, videos, executive summaries, and webinars, to be leveraged across various channels and use cases.
  3. Performance Optimization: Collect, analyze, and report on content marketing success using standard content marketing KPIs, web analytics tools, marketing automation platforms, social media management tools, content marketing software, and business intelligence platforms.
  4. Web Traffic: Contribute to SEO and search engine marketing initiatives with keyword optimization, content tagging, and metadata management.
  5. Innovation and AI: Implement, use, and evangelize content marketing best practices, including extensive use of AI and well-placed bets on experiments.
  6. Distribution: Collaborate with marketing program owners, content strategists, and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate.
  7. Resourcing: Rationalize, find, hire, and manage internal content marketing resources, agencies, consultants, or freelancers, including writers, graphic designers, video and interactive content producers, and SEO professionals as needed.

Qualifications:

  1. A proven track record of building a content marketing engine for a line-of-business audience that has directly contributed to rapid pipeline and bookings growth.
  2. 7 or more years of content marketing or related experience, preferably with a few years in a fast-paced SaaS company.
  3. Hands-on writing and content creation experience, ideally within a high-growth ecommerce or vertical SaaS business with an enterprise customer base.
  4. Strategic content planning experience to create the right content, in the right format, for the right stage of the buyer journey, with a 'hook' at each step of the way to drive deeper engagement and conversions.
  5. Complex project management experience, including a mix across formal and informal internal content creators and outside contractors.
  6. Excellent communication, collaboration, and consensus-building skills.
  7. Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy and asset creation.
  8. Ability to understand, digest, and distill complex concepts for broad consumption via engaging content.
  9. Keyword research skills and basic technical SEO knowledge, including experience tagging and linking content for SEO.

Why Conexiom?

We are a high-growth, high-energy environment led by our employee-empowered culture. We love what we do, and you will too.

Benefits:

  1. Casual work environment with exceptional growth opportunities.
  2. Generous time off policies in all locations, including an Open Paid Time Off Policy in North America, and Flex days in the UK.
  3. Comprehensive health, dental, and vision insurance.
  4. Competitive salary.
  5. In-office lunches and snacks.
  6. Company-sponsored happy hours, social events, and great swag.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve. For that reason, we seek resumes and expressions of interest from a broad and diverse talent pool.

Our Mission:

We are committed to transforming broken processes into business value. We are data-driven and results-focused. We show our commitment to the people that make up Conexiom by:

  1. Training and development opportunities.
  2. Competitive compensation.
  3. Work/Life balance – Open PTO Policy in North America & Flex days in the UK.
  4. Comprehensive health, dental, and vision insurance.

We build products and internal processes that increase efficiencies and drive innovation for our customers.

Our Values:

  1. We care for each other.
  2. We hold ourselves accountable.
  3. We make our customers heroes.
  4. We over-communicate.
  5. We are inclusive and want to make change for the better.