Marketing Project Manager

2 weeks ago

Aurora, Ontario, Canada I N D U C A N A D A I N C . Full time
Job Title: Marketing Project Manager - Industrial and Commercial Development

We are seeking a highly skilled Marketing Project Manager to join our team at I N D U C A N A D A I N C. in a full-time position. The successful candidate will be responsible for developing and implementing marketing strategies to promote industrial and commercial development in rural and urban areas.

Key Responsibilities:
  • Develop and implement marketing strategies to promote industrial and commercial development
  • Evaluate communication strategies and programs
  • Oversee the preparation of public written material
  • Provide consultation on planning and starting of new businesses
  • Supervise professional and support staff and students
  • Administer programs to promote industrial and commercial business investment
  • Perform administrative tasks
  • Plan development projects
  • Develop venture capital sources
  • Respond to enquiries from members of the business community
  • Provide advice on procedures and requirements for government approval of development proposals
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
  • Develop social and economic profiles of an area to encourage industrial and commercial investment
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Prepare reports, research papers, educational texts or articles
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Co-ordinate special publicity events and promotions
  • Conduct public opinion and attitude surveys
  • Gather, research and prepare communications material
  • Initiate and maintain contact with the media
  • Prepare and/or deliver educational, publicity and information programs, materials and sessions
  • Conduct analytical marketing studies
  • Review and evaluate commercial or industrial development proposals
  • Design market research questionnaires
  • Develop portfolio of marketing materials
  • Evaluate customer service and store environments
  • Design, conduct and analyze quantitative and qualitative research projects
  • Develop feasibility studies
  • Conduct online marketing, E-commerce and Website promotions
  • Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
  • Prepare funding applications
  • Develop marketing strategies
  • Deliver presentations at conferences, workshops or symposia
  • Develop and implement business plans
  • Maintain and manage digital database
  • Write and edit press releases, newsletter and communications materials
  • Copywrite
  • Consult with clients after sale to provide ongoing support
  • Supervise office and volunteer staff
Requirements:
  • Bachelor's degree
  • 1 year to less than 2 years of experience
  • MS Office
  • MS Access
  • MS Excel
  • MS PowerPoint
  • MS Word
  • Spreadsheet
  • Computer programming
  • Tablet computer
  • Adobe XD
  • Google Drive
  • LinkedIn
  • Shopify
  • Electronic mail
Benefits:
  • Dental plan
  • Bonus
  • Free parking available
Support for newcomers and refugees:
  • Assists with immediate settlement needs of newcomers and/or refugees
  • Recruits newcomers and/or refugees who were displaced by a conflict or a natural disaster

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