Senior Product Strategist
6 days ago
We are a leading beauty care and small kitchen appliances company, servicing the retail and professional markets in Canada with brands such as Conair, Cuisinart, and BaBylissPro.
As a Director, Product Management - Beauty, you will be responsible for the development, performance, and lifecycle management for all product categories within our Beauty division.
Key Responsibilities:
- Lead product development process for all new products within the Beauty division
- Collaborate with R&D and engineering teams to ensure product specifications meet consumer demands and align with the brand's positioning
- Oversee product testing and quality assurance
- Conduct and oversee market research to understand consumer needs, industry trends, and competitor offerings
- Analyze sales data and customer feedback to inform future product development or updates
- Manage the entire product lifecycle, from concept to launch, including discontinuation
- Plan for updates, new features, or product line extensions to maintain market relevance
- Work closely with manufacturing and supply chain teams to manage product costs and pricing, ensuring the product can be priced competitively while maintaining profitability
- Monitor inventory levels and manage supply chain logistics
- Work closely with the Marketing and Creative teams to ensure product features, packaging, and messaging align with consumer expectations and brand strategy
- Understand and interpret the Canadian market encompassing trends, retail environment, competition, and the economy to identify product gaps and growth opportunities
Requirements:
- Degree in Business/Marketing or related field
- Minimum 7-10 years in a marketing / product lead role, preferably within the consumer-packaged goods industry
- Innovative and creative mindset with a strong understanding of consumer behaviour
- Strong organizational and time management skills with the ability to handle multiple requests in a fast-paced, deadline driven environment
- Strong project planning skills
- Proficient in MS Office (Word, Excel, PowerPoint) and creative tools for presentations
We offer a hybrid-working environment and an attractive compensation package including extended health benefits, life insurance, and a defined contribution pension plan.
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