Business Development Specialist

2 months ago

Vancouver, British Columbia, Canada 144166 Hub Corporate Canada Full time
About HUB International

HUB International is a leading provider of business solutions, empowering entrepreneurs and businesses to thrive in their local communities. Our team of experts helps businesses evaluate their risks and develop tailored solutions to meet their unique needs.

Job Summary:

We are seeking a strategic Marketing Manager to join our Canadian Field Marketing team. This role will drive the development and execution of innovative campaigns to generate leads, accelerate pipeline, and support revenue growth in British Columbia.

Key Responsibilities:
  • Develop and execute field marketing plans with a mix of marketing programs to support business priorities for assigned regions.
  • Act as a strategic business partner to sales leadership, communicating and educating the sales team on new and planned marketing activities.
  • Own and understand assigned region(s) pipeline/revenue targets, and be accountable for marketing's role in reaching those goals.
  • Drive operational excellence, connecting the dots and making key decisions to help teams execute against the marketing strategy.
  • Collaborate with marketing centers of excellence to deploy targeted events, develop regional paid media strategies, and identify Subject Matter Experts.
  • Forecast, measure, analyze, and report on the impact of field marketing programs, focusing on inquiry/response rate, conversion metrics, database growth/health, and pipeline acceleration impact.
  • Monitor market trends, benchmarks, opportunities, best practices, tools/platforms, and recommend opportunities to leadership.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related area.
  • Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
  • Demonstrable understanding of marketing best practices and a proven track record of driving results.
  • Success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
  • Highly organized with the ability to juggle competing demands, priorities, and resources.
  • Strong attention to detail and keen focus on quality.
  • Strong team leader with the ability to build high-performing teams and work and influence cross-functionally.
What We Offer:

HUB International is proud to offer comprehensive benefit and total compensation packages, including extended health benefits, disability insurance, RRSP matching, paid-time-off benefits, and eligible bonuses and commissions for some positions.

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