Senior Marketing Manager

1 month ago

Toronto, Ontario, Canada Insurance Brokers Association of Canada Full time
Job Title: Senior Manager, Communications and Marketing

Join the Insurance Brokers Association of Canada (IBAC) team as a Senior Manager, Communications and Marketing. This role will support IBAC with all its marketing and communication needs across our four pillars.

About the Role

This is a key leadership position that will oversee the development, coordination, and execution of strategic marketing initiatives that align with our organizational goals. The successful candidate will have a blend of project management expertise, creative thinking, and a deep understanding of marketing and communication strategies.

Key Responsibilities
  • Develop, manage, and track comprehensive marketing programs and campaigns, ensuring alignment with business objectives.
  • Oversee the execution of marketing and communication strategies, including digital marketing, content creation, social media, and public relations.
  • Excellent written and verbal communication skills in English and French.
  • Proven experience as a writer, with a strong portfolio of published articles, news releases, newsletters, booklets, and annual reports.
  • Coordinate with internal teams and external partners to deliver high-quality marketing materials and communications.
  • Track and analyze the performance of marketing campaigns, making data-driven recommendations for improvements.
  • Manage project timelines, budgets, and resources, ensuring all deliverables are met according to plan.
  • Lead and facilitate meetings, providing clear communication on project status and progress to stakeholders.
  • Identify potential risks and develop contingency plans to keep projects on track.
  • Stay updated on industry trends and best practices to drive innovation within the marketing team.
  • Exceptional stakeholder management capability, serving as a liaison between third-party entities, partners, member associations, SMEs, executive leadership, and internal teams.
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 7+ years of experience in marketing, communications, or project management, preferably in a B2B or B2C environment. Experience in the insurance industry is considered an asset.
  • Proven track record of managing complex marketing projects from conception through completion.
  • Strong understanding of digital marketing, content strategy, and brand management.
  • Excellent organizational, communication, and leadership skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Proficiency with marketing automation tools, project management software, and data analytics platforms.
What We Offer

Be part of a dynamic team dedicated to driving innovation and excellence in marketing. Opportunity to work on diverse and impactful projects that shape our brand and have an impact on the broker channel. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, age, or any other characteristic protected by law.

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