Data-Driven Marketing Specialist
1 week ago
We are seeking a highly skilled Data-Driven Marketing Specialist to join our team at CB Canada. In this role, you will be responsible for campaign analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics Delivery group.
Key Responsibilities:
- Design and execute high-impact direct-to-consumer marketing experiments
- Continuously improve campaign design and delivery by leveraging analytical tools and techniques
- Manage project pipeline to ensure agreed-upon timelines can be met
- Proactively provide analytical guidance to key stakeholders to enhance marketing ROI
- Maintain a culture of risk management and control supported by effective processes and sound infrastructure
- Support the business in generating campaign target customer lists using coding skills in SAS, Python/pyspark SQL, or Unica
- Measure the performance of marketing campaigns
Requirements
To be successful in this role, you must have:
- Coding experience with data analysis
- Strong communication skills (verbal and written)
- Marketing campaign measurement requirements
- Multi-tasking and presentation skills
- 2-4+ years of experience in an analytical role
- Business acumen with understanding of business concepts
Preferred Qualifications
The ideal candidate will also have:
- Marketing analytical experience
- Credit card knowledge
- Similar experience with other campaign management tools
- Other financial or banking experience
What We Offer
This is a hybrid work opportunity in Toronto, ON. The estimated salary for this position is $85,000 - $115,000 per year, based on industry standards and location.
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