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Content Strategist

2 months ago

Toronto, Ontario, Canada Media Full time
About the Role

We are seeking a highly skilled Content Manager to join our team at Media.Monks. As a Content Manager, you will be responsible for curating, creating, and distributing compelling content tailored to our prestigious automotive clients. Your primary goal will be to develop and execute innovative content strategies that elevate our clients' brands and engage their target audiences.

Responsibilities:
  • Develop and implement content strategies aligned with clients' brand pillars and objectives.
  • Produce original, captivating, and on-brand content tailored to automotive enthusiasts and diverse audience segments in collaboration with production teams.
  • Curate and enhance existing content to maintain high quality, consistency, and brand alignment.
  • Manage the flow and content distribution according to clients' brand pillars and brand-books, ensuring effective dissemination across various channels.
  • Edit, proofread, and improve content to maintain high quality, consistency, and brand alignment.
  • Demonstrate basic to medium copywriting skills to craft persuasive and on-brand content tailored to automotive preferences and purchasing behaviors.
  • Understand social media platforms and manage live/active social media calendars in partnership with Social Media Strategist and CM.
  • Perform basic reporting on content performance and audience engagement to inform future content strategies.
  • Stay updated on automotive industry trends, vehicle purchase behaviors, and cultural insights to inform content creation and strategy.
  • Analyze data insights and metrics specific to automotive marketing to optimize content performance and inform future vehicle-related content initiatives.
About You

We are looking for a highly skilled and experienced Content Manager who possesses a strong understanding of the automotive industry and its marketing landscape. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Journalism, or a related field, and proven experience in content creation, curation, and management within the automotive or transportation industry.

The successful candidate will have a deep understanding of brand identity, storytelling, and consumer psychology within the automotive landscape. They will also possess exceptional written and verbal communication skills, a keen eye for detail, and the ability to work effectively in a fast-paced, automotive-centric environment.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. We celebrate diversity and are committed to building a team that reflects the communities we serve.

What We Offer

Media.Monks offers a competitive salary range of $80,000—$100,000 CAD, as well as a comprehensive benefits package and opportunities for professional growth and development. We are committed to ensuring equal access and participation for people with disabilities and are dedicated to creating a workplace that is inclusive and respectful of all individuals.