UX Content Specialist

7 days ago


Ottawa, Ontario, Canada IFG International Financial Group Ltd Full time

Job Description:

We are seeking a highly skilled UX Content Writer/Content Designer to join our team at IFG International Financial Group Ltd. As a key member of our content creation team, you will be responsible for developing innovative content that delivers a best-in-class user experience.

Your primary responsibility will be to follow, create, and maintain editorial standards, ensuring fully optimized content is on brand, meets user and business goals, and maintains a consistent voice and tone. You will deliver cohesive and compelling copy that communicates the core value of our products and services while applying SEO tactics to increase site visibility, click-throughs, authority, engagement, and sales.

Responsibilities:

  • Research and conduct content strategy tasks and UX research as needed, including competitive research, content inventories, drafting usability questions, wireframe copy, and more.
  • Manage all facets of the editorial process throughout a project's lifecycle, which includes supporting French translation.
  • Write, edit, and proofread original (and supplied) copy, ensuring it's accurate, on brand, and meets business objectives.
  • Ensure content meets bank style/brand, voice/tone, and quality standards; copy must be clear, concise, conversational, follow accessibility requirements, and the principles of plain language, be searchable, and work for all channels and viewports.
  • Conduct content walkthroughs with project teams and external stakeholders, such as business and marketing teams, regulatory groups, and Legal.
  • Proactively move pages through the editorial workflow, addressing questions and feedback, collecting signoffs, authoring in our CMS, and more; follow version controls for content within copy decks.
  • Contribute to style guide reviews/updates, and proactively work to maintain style/brand, voice/tone, and quality standards amongst the greater content team.
  • Demonstrate initiative and expertise to proactively drive site-wide enhancements outside of regular project work.


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