Digital Marketing Manager

2 months ago

Toronto, Ontario, Canada Mondelez International Full time $250
About the Role

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Mondelez International. As a key member of our marketing team, you will be responsible for leading the development and deployment of our digital marketing strategy across various brands and geographies.

Key Responsibilities
  • Lead the development and execution of comprehensive digital marketing strategies across multiple brands and geographies.
  • Manage and direct agency social teams to activate social media vision through development and execution of platform and content strategies.
  • Provide thought leadership on organic social at the market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation, and share learning & best practices across regions.
  • Establish and organize a top-quality organic social strategy, community management that includes process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams.
  • Partner with US and other key BUs to share and implement learning and best practices around organic social strategy.
  • Establish strategy for collection, management and deployment of 1st party Mondelez Consumer Data Ecosystem (CDE).
  • Lead on identifying and developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info.
  • Collaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations.
Requirements
  • 5+ years of experience in digital marketing, social media, and content creation.
  • Proven track record of developing and executing successful digital marketing strategies.
  • Strong understanding of social media platforms, including Facebook Business Manager.
  • Excellent communication and project management skills.
  • Ability to analyze metrics & data to help with content optimization.
  • Experience in social media and creating front-end digital experiences.
What We Offer

We offer a dynamic and challenging work environment, with opportunities for professional growth and development. Our team is passionate about creating innovative and effective digital marketing solutions that drive business results.

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