Marketing Campaign Strategist

1 month ago

Calgary, Alberta, Canada Quorum Software Full time

Job Summary

Quorum Software is seeking a highly skilled Marketing Campaign Manager to lead the strategy and execution of all marketing campaigns. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing integrated B2B marketing campaigns to drive brand awareness, lead generation, customer acquisition, and expansion.

Key Responsibilities

  • Develop comprehensive campaign strategies aligned with global segments and corporate objectives
  • Execute campaign strategy and set clear and achievable campaign goals
  • Collaborate cross-functionally to understand value messaging, targeting criteria, and KPIs
  • Provide program leadership to assure campaign communication and activity deadlines are met
  • Communicate campaign goals, progress, and results effectively to internal stakeholders
  • Coordinate with creative and content team to create compelling messaging and oversee preparation of campaign content in the forms of promotional articles, landing pages, ROI calculators, campaign advertising, and other creative assets
  • Write and proofread marketing copy as needed for campaign assets
  • Project manage campaign plans and marketing resources using marketing project management tool (Asana)
  • Work with digital agency and marketing operations to ensure campaign tracking, monitoring, and reporting of all campaign performance
  • Optimize campaigns based on A/B testing and performance insights
  • Build and manage ABX program for 1:1 top tier accounts, 1:few and 1:many
  • Create and maintain campaign playbook for consistent and optimized campaign strategies
  • Develop and execute lead nurturing and retargeting programs to progress prospects through the marketing funnel
  • Develop and execute email drip campaigns and email marketing programs

Requirements

  • Bachelor's degree in Communications, Digital Marketing, or related field
  • 5+ years of experience in digital marketing, integrated marketing, or content marketing with an agency or corporate environment
  • In-depth knowledge of running B2B campaigns with a proven track record of success
  • Exceptional communication and project management skills, experience with Asana is a plus
  • Ability to manage several marketing campaigns simultaneously
  • Excellent written and verbal communication skills, with high attention to detail
  • Experience with Salesforce CRM and Pardot (or similar)

About Quorum Software

Quorum Software connects people and information across the energy value chain. Our vision for the future connects the global energy ecosystem through cloud-first software, data standards, and integration. The trusted source of decision-ready data for 1,+ companies, Quorum Software makes the essential connections that let us work better together in the connected energy workplace.

Diversity Statement

At Quorum, we are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. We want to be the place where a diverse pool of talented people join us, stay with us and do their best work. With a diverse team of employees, we grow and learn better together.

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