Digital Marketing Campaign Strategist

4 weeks ago

Calgary, Alberta, Canada Quorum Software Full time
Job Summary

Quorum Software is seeking a highly skilled Digital Marketing Campaign Strategist to lead the development and execution of integrated B2B marketing campaigns. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing campaigns to drive brand awareness, lead generation, customer acquisition, and expansion.

Key Responsibilities
  • Develop comprehensive campaign strategies aligned with global segments and corporate objectives
  • Execute campaign strategy and set clear and achievable campaign goals
  • Collaborate cross-functionally to understand value messaging, targeting criteria, and KPIs
  • Provide program leadership to assure campaign communication and activity deadlines are met
  • Communicate campaign goals, progress, and results effectively to internal stakeholders
  • Coordinate with creative and content team to create compelling messaging and oversee preparation of campaign content
  • Project manage campaign plans and marketing resources using marketing project management tool
  • Work with digital agency and marketing operations to ensure campaign tracking, monitoring, and reporting of all campaign performance
  • Optimize campaigns based on A/B testing and performance insights

Requirements
  • Bachelor's degree in Communications, Digital Marketing, or related field
  • 5+ years of experience in digital marketing, integrated marketing, or content marketing with an agency or corporate environment
  • In-depth knowledge of running B2B campaigns with a proven track record of success
  • Exceptional communication and project management skills, experience with Asana is a plus
  • Ability to manage several marketing campaigns simultaneously
  • Excellent written and verbal communication skills, with high attention to detail

About Quorum Software
Quorum Software connects people and information across the energy value chain. Our vision for the future connects the global energy ecosystem through cloud-first software, data standards, and integration. The trusted source of decision-ready data for thousands of companies, Quorum Software makes the essential connections that let us work better together in the connected energy workplace. For more information, visit quorumsoftware.com.

Diversity Statement
At Quorum, we are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. We want to be the place where a diverse pool of talented people join us, stay with us and do their best work. With a diverse team of employees, we grow and learn better together. The collective sum of the individual differences, life experiences, knowledge, innovation, self-expression, and talent that our employees invest in their work represents not only part of our culture, but our reputation and our achievements. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other characteristics that make us unique. We have a DEI committee focused on Culture, Advocacy and Talent, have company-wide Unconscious Bias training and more.

Quorum Business Solutions and Quorum Software are Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, ancestry, veteran status, disability, genetic information, or any other basis protected by law.

Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

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