Senior Content Strategist

4 weeks ago

Toronto, Ontario, Canada Joe Fresh Full time

At Loblaw Companies, we're seeking a talented Senior Copywriter to craft compelling brand-right creative copy for Joe Fresh. In this role, you'll work closely with the Art Director and Graphic Designers to concept and execute content.

Key Responsibilities:

  • Develop and edit accurate, regulatory-compliant, and persuasive customer-focused copy for Joe Fresh across print and digital.
  • Ensure that Joe Fresh's mission and vision are featured in storytelling, along with product education.
  • Translate the marketing team's business priorities into compelling content.
  • Participate in and contribute to creative and cross-functional meetings.
  • Coordinate all translation and approvals.
  • Proofread and edit all consumer-facing content.
  • Campaign concepting for key apparel launches and partnership collaborations.
  • Provide a strong POV on our brand voice.

Requirements:

  • Exceptional English creative writing, editing, and grammatical skills with exceptional attention to detail.
  • Excellent verbal communication skills.
  • Understanding of fashion terminology, trends, and style.
  • Ability to work independently as well as within a team and manage multiple initiatives simultaneously.
  • Creative problem-solving with a strong work ethic and ability to work in a fast-paced team environment.
  • Flexible (able to work independently or as part of a group; able to shift priorities quickly).
  • Strong organizational and time management skills with a proven ability to manage multiple priorities.
  • Demonstrated proficiency in writing across all channels.
  • A strong understanding of industry best practices and expertise in digital content creation and digital marketing.
  • Ability to present and justify creative ideas and concepts against the creative brief.
  • Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape.
  • A passion for big idea thinking and consumer-centric storytelling and writing content that stands out in today's world.
  • Confidence presenting big ideas at meetings and brainstorming sessions.
  • A portfolio of work demonstrating your ability to craft stories that bring content marketing to life for relevant audiences.
  • Fluency in digital best practices and content trends.

Nice to Have:

  • Agency background.
  • Ability to work in French, a definite asset.

About Joe Fresh:

At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust, and make connections.

We recognize Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation's evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

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