Global Customer Marketing Strategist

7 days ago

Canada Strada Full time

Job Title: Global Customer Marketing Strategist

Location: Canada (Fully Remote)

About Strada:

Strada is a technology-enabled company committed to delivering world-class payroll, human capital management, and financial management solutions globally. With over 30 years of expertise and a team of more than 8,000 experts, Strada blends leading-edge technology with human ingenuity to help businesses across the globe design and deliver at scale.

We support over 1,400 customers in 33 countries, partnering with them at every stage of their journey to drive their vision forward. Our team's experience in human insights and cloud technology gives companies and employees around the world the ability to make confident decisions for life.

The Role:

In this critical role, the Global Customer Marketing Strategist will focus on developing global campaigns that engage and delight customers while providing additional value through exposure to various solutions, offerings, and product features. This individual will also be responsible for creating a customer reference and advocacy program that collects and showcases customer stories from across the globe, amplifying their voices while providing them with value throughout their journey.

Key Responsibilities:

Define the annual customer marketing plan, objectives, and goals.Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth.Create campaigns to expand and drive revenue in accounts through cross-selling and upselling.Promote engagement among the existing customer base by introducing them to various Strada offerings, services, and the latest product features and releases.Establish continuous communication with clients through emails, newsletters, alerts, etc., ensuring they are always updated with the latest Strada news and offerings.Oversee our customer reference program to ensure a robust collection of customer references, testimonials, and success stories from around the world.Support the growth of customer advisory boards, user groups, and broader customer communities.Curate and activate a continuous pipeline of customer references.Design and implement a customer advocacy program.Collaborate with the content and product marketing teams to produce high-quality, customer-centric content and customer case studies and weave customer stories into every facet of marketing.Align with internal account teams to become a strategic resource to them, showing how customer advocacy can help deepen and broaden relationships with their accounts.Ensure effective management and tracking of customer reference status, preferences, activities, and measurable impact.Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace.Track and report on the effectiveness of customer advocacy initiatives and monitor and analyze customer feedback for continuous improvement.Attend customer meetings and events and be the voice of the customer back into the organization.

Required Skills and Qualifications:

Proven experience in customer marketing or advocacy in a global Tech, HR, or B2B SaaS environment.

Demonstrated success in developing and managing customer reference and advocacy programs.

Experience in the development and execution of integrated campaigns to support the upsell/cross-sell of products to an existing customer base.

Strong content marketing skills with exceptional written and verbal communication.

Experience with customer reference and advocacy platforms such as Base.AI, Slapfive, etc., and CRM systems (e.g., HubSpot, Salesforce).

Strategic thinking ability and a proactive attitude, comfortable with change and managing multiple projects and stakeholders from across the globe.

Focused on amplifying customer stories across platforms (social, web).

Strong written and verbal communication skills in English.

Salary: $120,000 - $180,000 per year

Benefits:

We offer comprehensive health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training, and a variety of voluntary benefit options.

Equal Employment Opportunity:

Strada is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive.

Authorization to Work:

Applicants must have work authorization that does not require sponsorship of a visa for employment authorization in the country where they are applying.

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