Digital Performance Optimization Specialist

3 days ago


Saanich, Canada Mogo Inc. Full time

Mogo Inc. is seeking a highly skilled Digital Performance Optimization Specialist to join our team.

About Mogo

We are a fintech company that helps Canadians achieve financial freedom and make a positive impact.

In this role, you will be responsible for developing and executing digital marketing campaigns across multiple channels to drive growth and revenue.

You will work closely with our design, creative, and social teams to develop and execute an experimentation roadmap that includes testing new channels, technology, and creative assets.

Your goal will be to monitor and maintain key metrics related to growth, new member acquisition, CAC, and LTV to ensure that our marketing spend is focused on driving the highest ROI.

You will also be responsible for managing and optimizing website performance, including the creation and testing of landing pages, to improve conversion rates and support digital campaign objectives.

Additionally, you will collaborate with our business intelligence team to develop and refine attribution models, ensuring accurate measurement of campaign performance.

As a Digital Performance Optimization Specialist, you will need to have a proven track record of managing digital marketing campaigns with budgets exceeding $500k+ a month.

You will also need to have experience with data analysis to drive optimization, as well as proficiency with Microsoft and Google suite (Excel/Google Sheets) and SQL.

A strong interest in fintech/financial services is also a must, as you will be working closely with our product development team to identify areas for improvement and implement changes.



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