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Marketing Coordinator, Product

2 months ago

Sherbrooke, Quebec, Canada BRP Full time
About the Role

We are seeking a Marketing Coordinator, Product to support the units of Parts and XPS. As a key member of our team, you will work closely with the Product Strategy team and collaborate with cross-functional teams to drive business growth.

Key Responsibilities
  • Develop product information for Parts and XPS, including product characteristics and benefits, and work with cross-functional teams to define content needs and provide solid scenarios and justifications for our customers and dealers.
  • Manage marketing production, product information, and assets to provide all necessary product content to PIM and DAM for Parts and XPS.
  • Contribute to improving the online experience for Parts and XPS at BRP.
  • Act as a voice of the customer (VOC) in product information creation and support various commercialization activities such as media introductions, special events, and the BRP Club.
  • Prepare and present product documentation for the launch of Parts and XPS to all relevant teams, including Marketing, Sales, Planning, and international teams.
  • Support Marketing, Digital, Commercialization, and Sales teams and contribute to integrating Parts and XPS into commercialization plans.
  • Note: Hybrid work is allowed, but this role requires in-person presence at our Valcourt and Sherbrooke offices in Quebec. Occasional travel to attend Club BRP meetings and media presentations in North America is also required.
Requirements
  • Bachelor's degree in Marketing, Mechanical Engineering, Communication, or a related field with relevant experience or a strong interest in functions related to powersports, automotive, and heavy equipment engineering, parts, or after-sales.
  • Experience with usage and maintenance processes is an asset.
  • Strong leadership and collaboration skills to work effectively in an interfunctional environment.
  • A team player enthusiast, passionate about repairing vehicles and the value of each customer's lifecycle.
  • Strong experience with the Microsoft suite, particularly PowerPoint.
  • Ability to communicate with internal and external stakeholders outside of Quebec or on a daily basis in English.
  • Exceptional communication skills.
  • Professionalism.
  • Creative and enthusiastic team player.
About BRP

BRP is a global leader in the powersports industry, creating innovative ways to move on snow, water, asphalt, land, and even in the air. With its headquarters in Valcourt, Quebec, our company is rooted in a tradition of ingenuity and customer-centricity. Today, we have manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria. We employ nearly 20 dynamic individuals driven by a deep conviction that, at work and in life, it's not about the destination. It's the journey.