Director of Community Engagement

2 months ago

Montreal, Quebec, Canada Behaviour Interactive Inc. Full time

Job Title: Director of Community Services

Job Summary:

Behaviour Interactive Inc. is seeking a highly experienced and skilled Director of Community Services to lead our Influencer and PR teams. As a key member of our marketing department, you will be responsible for setting the global direction for our influencer and PR efforts, empowering your team to create high-quality campaigns, and fostering collaboration with partners and agencies worldwide.

Key Responsibilities:

  • Set the global direction for influencer management and public relations for our current and upcoming live games.
  • Empower your team to create and execute high-quality, high-return influencer campaigns and ensure the sound operation of our content creator program.
  • Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts.
  • Advocate for influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership.
  • Communicate player experience insights and address negative sentiment and press, including managing crises.
  • Validate and manage the influencer and PR budgets for all our games.
  • Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.

Requirements:

  • A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns.
  • Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus.
  • A solid understanding of influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment influencer and PR trends.
  • Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives.
  • A proven track record as an exceptional collaborator working with partner teams to ensure the success of influencer and PR efforts.
  • Fluency in English; speaking French is a strong plus.

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