Digital Marketing Director for Heavy Industry

2 weeks ago

Vancouver, British Columbia, Canada Aimsio Inc. Full time

Aimsio Inc., a leading field operational management platform, is seeking an experienced Digital Marketing Director to lead its marketing efforts. The ideal candidate will have a proven track record of driving growth and demand generation in fast-paced B2B environments.

Key Responsibilities:
  1. Marketing Strategy Development:
  • Develop and execute comprehensive marketing strategies aligned with Aimsio's growth goals.
  • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
  • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
Brand Management:
  • Oversee the implementation of Aimsio's brand strategy, ensuring consistent messaging across all channels.
  • Maintain and enhance Aimsio's brand equity through innovative and cohesive branding efforts.
Lead Generation:
  • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
  • Utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.
Sales Collaboration:
  • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
  • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
Product Positioning:
  • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
  • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
Budget Management:
  • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
  • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
Team Management:
  • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
  • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.
What We Offer:
  • A competitive base salary ranging from $120,000 CAD to $150,000 CAD per year, depending on skillset and experience.
  • A full health and wellness benefits plan, including medical, dental, and vision coverage.
  • A generous vacation and sick leave policy, allowing you to recharge and maintain a healthy work-life balance.
  • A professional development fund, enabling you to pursue ongoing education and training to advance your career.
  • A dynamic and inclusive work environment, fostering collaboration, creativity, and innovation.
  • A remote-first work arrangement, allowing you to work from anywhere while maintaining close connections with colleagues and clients.

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