Marketing Campaign Specialist
1 month ago
Job Title: Marketing Campaign Specialist
The Marketing Campaign Specialist is responsible for developing and executing strategic marketing campaigns for dmg events tradeshows and conferences. This role requires a highly organized and innovative individual who can work collaboratively with the marketing team to deliver qualified visitors, delegates, exhibitors, sponsors, and media to B2B events across North America.
Key Responsibilities:
- Creation of clear, compelling copy for various mediums, including corporate brochures, websites, advertising campaigns, and marketing emails.
- Execution of event marketing plans, marketing materials, and communications, including website development, advertising concepts, and printed materials.
- Management of work back schedules and campaign deadlines to ensure timely delivery.
- Collaboration with the marketing manager and broader dmg events team (sales, operations, content, finance).
- Maintenance of advertising schedules and ensuring ads (paid and contra) are delivered on time.
- Assistance in brand fulfillment and creation of sponsorship, advertising, and contra partnerships.
- Management of multiple social media channels for local events for the North American portfolio.
- Conducting ongoing evaluations of deadlines and registration measurables.
- Participation in onsite coordination of assigned events as required.
- Leading the production of event-specific apps and usage of apps.
- Tracking budget expenditures.
- Leading market research and external research for the purposes of reaching into emerging markets and event launches.
Requirements:
- 1-3 years of marketing experience or a marketing degree, certificate, or equivalent.
- Exceptional project and time management skills.
- Strong writing skills with experience writing on behalf of multiple brands with a high attention to detail.
- Excellent analytical skills – ability to assess and determine needs, requirements, and priorities.
- Exemplary organization skills and process-driven.
- Excellent communication skills and ability to collaborate internally and externally.
- Proficiency in Microsoft Office, including Excel, Word.
- Proficiency in design platforms, including Adobe Creative Suite, Canva, etc.
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