Brand Marketing Manager

20 hours ago


Canada Beiersdorf AG Full time
Job Title: Brand Marketing Manager - Eucerin

We are seeking a highly skilled Brand Marketing Manager to lead the Eucerin brand in the Central, East, and West Africa (CEWA) region. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to drive brand growth, improve profitability, and maximize market shares.

Key Responsibilities:
  • Develop and implement a yearly Product Marketing Plan (PMP) strategy for the CEWA region in alignment with Medical Management, Sales, eCommerce, and all regional and global stakeholders.
  • Activate and execute local best-in-class marketing activities across CEWA markets, utilizing global and regional materials, as well as global NPD pipeline or regional product focus strategy.
  • Develop market knowledge in terms of trends, competitors, assortments, segments, and derive concrete action plans for Eucerin.
  • Strengthen consumer orientation in the team and closeness to the field, ensuring relevant market research is conducted to understand and answer brand challenges, market environment, and consumer behaviors.
  • Influence sales through strategic guidance on pricing, promotions, and sales mix to achieve net margin objectives.
  • Control marketing investment in line with the agreed plan/forecast, reconciling and updating throughout the financial year.
Requirements:
  • Strong marketing background with a focus on brand development and consumer marketing.
  • Proven experience in developing and executing marketing strategies that drive brand growth and profitability.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to interpret market data and make informed decisions.
  • Fluency in English, with the ability to communicate effectively in a global environment.
About Beiersdorf AG:

Beiersdorf AG is a leading global skin care company with a rich history of innovation and commitment to quality. We are dedicated to helping people feel good about their skin, and our products are designed to meet the diverse needs of consumers around the world.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your CV and salary expectations, to our recruitment team.



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