Marketing Automation Specialist

1 week ago


Brampton, Ontario, Canada Astra North Infoteck Inc. Full time
AEP Campaign v8 Lead Role

About the Role
This is an exciting opportunity to join Astra North Infoteck Inc. as an AEP Campaign v8 Lead, where you will be responsible for designing, building, and executing multi-channel marketing campaigns using Adobe Campaign Classic.

Key Responsibilities
• Develop and manage targeted marketing campaigns across various channels, ensuring alignment with business objectives and customer insights.
• Collaborate with marketing, creative, and data teams to ensure campaign success and data accuracy.
• Maintain and manage the customer database within Adobe Campaign Classic, ensuring data integrity and accuracy.
• Develop audience segmentation strategies to deliver personalized messaging across various channels.
• Perform data imports, ETL processes, and data enrichment activities to enhance campaign targeting.
• Set up and manage automated workflows, recurring campaigns, and triggered communications.
• Continuously monitor and optimize campaign performance through A/B testing, metrics analysis, and customer feedback.
• Identify opportunities for process improvements and implement best practices for campaign management.
• Integrate Adobe Campaign Classic with other marketing tools and third-party platforms.

Requirements
Experience with Adobe Campaign Classic and data management. Strong analytical and problem-solving skills. Excellent communication and collaboration skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Education and Certifications
Bachelor's degree in Marketing, Computer Science, Data Science, or a related field. Adobe Certified Expert - Adobe Campaign Classic certification is a plus.

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