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Customer Data Manager

2 months ago

Mississauga, Ontario, Canada Walmart Canada Full time
Job Summary

We are seeking a highly skilled Customer Data Manager to join our team at Walmart Canada. As a key member of our Marketing organization, you will play a critical role in driving sales and traffic online and in-store.

Key Responsibilities
  • Develop strategies to support our digital programs and increase traffic and conversion online and in-store.
  • Design tactics for each customer journey to provide relevant content to our customers throughout their life stage based on their OMNI behavior and customer segmentation.
  • Work closely with the Consumer Insight and Customer Data platform teams to identify opportunities and customer segments to implement pilot tests, recurring and always-on campaigns.
  • Monitor OMNI customer impact and shift of behaviors between in-store and online activities.
  • Lead the implementation of multi-channel campaigns and lead the data logic for inclusions, exclusions, contact management, frequency cap, channel preferences.
  • Develop messages and value propositions to engage, retain and reactivate our customers.
  • Lead the operation team and agencies to build the journeys, QA, deploy, share results/insights, and iterate journeys as needed to optimize campaigns.
  • Lead the implementation of a retention program across digital marketing channels.
  • Lead the interaction between marketing messages and transactional communication to add value to our customers.
  • Provide customer database reports, health dashboards and campaign reports. Share actionable insights and recommendations with cross-functional teams.
Requirements
  • BA/BS degree or equivalent practical experience.
  • Minimum of 5+ years-experience in customer marketing, Digital Marketing, marketing, consumer insight.
  • Previous people management / team lead experience preferred.
  • Ability to influence others even from other teams and departments.
  • Ability to develop new processes and convince others to follow the new process.
  • Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution.
  • Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution.
  • Analytical mindset. Can interpret data and provide insights and recommendations. Data Savvy.
  • Experience working directly with data science and engineering teams preferred.
  • Good organization agility to work effectively across functions and multiple lines of business in a global organization.
  • Previous experience working in retail, grocery or similar fast-paced organizations.