Conversion Rate Optimisation Lead
4 days ago
Liberty Towers is a forward-thinking, innovation-driven company dedicated to revolutionising the Direct-To-Consumer (DTC) space. With a focus on delivering exceptional customer experiences and pushing boundaries in conversion rate optimisation, we're shaping the future of e-commerce.
About the RoleWe're seeking an experienced Digital Conversion Strategist to spearhead our CRO efforts and drive meaningful results. As a key member of our team, you'll develop and execute comprehensive testing strategies, collaborating closely with cross-functional teams to create seamless user journeys that maximise conversions.
This role offers a unique opportunity to work on physical products that genuinely make a difference in people's lives, helping those aged 40+ in the U.S. look and feel their best. Our client is one of the fastest-growing DTC brands, boasting eight figures in revenue in just two years.
What You'll Do- CRO Strategy & Execution: Design and implement end-to-end conversion rate optimisation plans, from ideation to test analysis, ensuring maximum impact and ROI.
- Funnel Management: Analyse user journeys, identifying areas for improvement and developing targeted solutions to enhance the overall customer experience.
- Test Design & Implementation: Develop and execute A/B and multivariate tests to optimise funnels, messaging, and UX, staying ahead of industry benchmarks.
- Collaboration & Team Building: Work closely with media buyers, designers, and other stakeholders to bring your vision to life, sharing insights and successes across teams.
- At least 3 years of dedicated CRO experience (5+ years total in marketing)
- Hands-on DTC funnel and landing page experience
- Familiarity with AI CRO tools and methods
- Proven track record of boosting CVRs and increasing AOV through bundles, offers, cross-sells, and upsells
- CLX certification is a bonus
- Strong data analysis skills and solid grasp of UX research
- No Bureaucracy:
- Move quickly, innovate boldly, and avoid unnecessary red tape
- World-Class Team:
- Collaborate with performance marketing pros who regularly take on industry giants
- Remote Flexibility:
- Work from anywhere with a reliable internet connection
- Innovation Encouraged:
- Got a wild idea? We'll test it. Creativity and calculated risks are welcomed
- Impact:
- Your work will help shape the company's future and enhance the lives of real customers
This role offers a competitive salary package reflecting your expertise, ambition, and the value you bring to the team. Estimated annual salary: $120,000-$150,000 depending on location and experience.
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