Conversion Rate Optimisation Lead

4 days ago


Canada Liberty Towers Full time
Company Overview

Liberty Towers is a forward-thinking, innovation-driven company dedicated to revolutionising the Direct-To-Consumer (DTC) space. With a focus on delivering exceptional customer experiences and pushing boundaries in conversion rate optimisation, we're shaping the future of e-commerce.

About the Role

We're seeking an experienced Digital Conversion Strategist to spearhead our CRO efforts and drive meaningful results. As a key member of our team, you'll develop and execute comprehensive testing strategies, collaborating closely with cross-functional teams to create seamless user journeys that maximise conversions.

This role offers a unique opportunity to work on physical products that genuinely make a difference in people's lives, helping those aged 40+ in the U.S. look and feel their best. Our client is one of the fastest-growing DTC brands, boasting eight figures in revenue in just two years.

What You'll Do
  1. CRO Strategy & Execution: Design and implement end-to-end conversion rate optimisation plans, from ideation to test analysis, ensuring maximum impact and ROI.
  2. Funnel Management: Analyse user journeys, identifying areas for improvement and developing targeted solutions to enhance the overall customer experience.
  3. Test Design & Implementation: Develop and execute A/B and multivariate tests to optimise funnels, messaging, and UX, staying ahead of industry benchmarks.
  4. Collaboration & Team Building: Work closely with media buyers, designers, and other stakeholders to bring your vision to life, sharing insights and successes across teams.
Requirements
  • At least 3 years of dedicated CRO experience (5+ years total in marketing)
  • Hands-on DTC funnel and landing page experience
  • Familiarity with AI CRO tools and methods
  • Proven track record of boosting CVRs and increasing AOV through bundles, offers, cross-sells, and upsells
  • CLX certification is a bonus
  • Strong data analysis skills and solid grasp of UX research
Why You'll Love Working Here
  • No Bureaucracy:
  • Move quickly, innovate boldly, and avoid unnecessary red tape
  • World-Class Team:
  • Collaborate with performance marketing pros who regularly take on industry giants
  • Remote Flexibility:
  • Work from anywhere with a reliable internet connection
  • Innovation Encouraged:
  • Got a wild idea? We'll test it. Creativity and calculated risks are welcomed
  • Impact:
  • Your work will help shape the company's future and enhance the lives of real customers
Compensation

This role offers a competitive salary package reflecting your expertise, ambition, and the value you bring to the team. Estimated annual salary: $120,000-$150,000 depending on location and experience.



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