Director of Market Insights

1 month ago

Toronto, Ontario, Canada Borealedu Full time
Transforming Education through Innovative Marketing

Boreal Education is a pioneering EdTech company dedicated to empowering Canadian post-secondary institutions to thrive in the digital age. As we reimagine access to education, we're seeking a visionary Associate Director of Marketing to lead our marketing efforts and drive growth in 2024 and beyond.

About the Role

This is a unique opportunity to shape the marketing strategy and make a lasting impact on the growth and success of our students. As Associate Director of Marketing, you will be responsible for developing and implementing comprehensive marketing plans and strategies to raise awareness, increase brand profile, and drive student enrollment across our portfolio of programs.

Key Responsibilities
  • Develop and execute digital advertising campaigns across multiple channels, including search, social, display, and event-based marketing
  • Oversee the creation and implementation of marketing automation strategies and data-driven decision-making frameworks
  • Manage a significant direct marketing budget and track campaign performance metrics
  • Conduct market research and stay updated on industry trends to identify new opportunities and improve marketing strategies
  • Nurture and maintain relationships with key external partners and vendors to ensure successful delivery of marketing initiatives
Requirements
  • Demonstrated experience in marketing, preferably in the higher education industry
  • Proven track record of developing and implementing successful marketing strategies with significant budgets
  • Familiarity with marketing analytics and experience with data-driven decision-making
  • Strong understanding of digital marketing tools, including Pardot, Salesforce Marketing Cloud, Google Analytics, and other related platforms
  • Legal authorization to work in Canada
What We Offer

We're a remote-first company based in Toronto, offering a flexible work environment that allows you to focus on your role while also ensuring in-person collaboration and community building. We provide comprehensive training and onboarding, as well as future learning and growth opportunities.

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