Digital Media Specialist Paid Social Advertising Manager
4 days ago
We're Entain, a global leader in betting, gaming, and interactive entertainment. Our vision is to be the world's number one in this industry by bringing excitement into people's lives.
We have over 30 well-known brands and more than 29,000 employees worldwide, all working together towards our goal. Our focus is on sustainability and growth, driving change in the fast-paced world of entertainment.
Job DescriptionThis role is ideal for a specialist with deep expertise in paid media, ad platforms, and performance-driven marketing. As Digital Media Manager, Paid Social & Programmatic, you will play a critical part in executing and optimizing performance marketing strategies across Paid Social, Programmatic, and Native advertising channels.
You will work closely with brand teams, compliance, legal, BI, and CRM to maximize acquisition, retention, and engagement across multiple markets.
- Key Responsibilities:
- Own the execution and optimization of Paid Social, Programmatic, and Native advertising campaigns.
- Develop and implement annual strategic frameworks for Meta, Snapchat, TikTok, DV360, Xandr, The Trade Desk, Quantcast, Yahoo, Outbrain, Taboola, and Microsoft Live.
- Manage budget pacing, media spend allocation, and performance forecasting to maximize ROAS, CPA, and customer acquisition KPIs.
- Work cross-functionally with Brand, Compliance, CRM, and BI teams to align media strategies with business objectives.
- Drive innovation by identifying new ad platforms, technologies, and best practices that enhance campaign performance.
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