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Marketing Manager

1 month ago

Toronto, Ontario, Canada Marriott International Full time
Job Summary

As a Marketing Manager at Marriott International, you will be responsible for promoting on-brand messaging to customers through various channels, driving revenue and supporting total hotel goals. You will build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share and building broader portfolio and brand awareness.

Key Responsibilities
  • Develop and execute the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities.
  • Cultivate partnership with and active participation in demand generation strategy development.
  • Reconcile marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
  • Lead and/or partner with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
  • Serve as the hotel(s) brand guardian/liason, verifying all marketing reflects brand voice.
  • Partner with Revenue Management to develop and execute promotional strategy.
  • Develop and manage property email marketing strategy, digital strategy across and Third-Party sites, paid media campaigns and performance and verifies proper execution.
  • Support group lead generation efforts.
  • Run, review, analyze and clearly articulate to stakeholders' key reports and adjust strategy accordingly.
  • Manage internal and external partners to verify deliverables are executed to support hotel strategy.
  • Develop annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
  • Monitor and provide recommendations for SEO and update as needed in collaboration with MDS or agency.
Requirements
  • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
  • OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
What We Offer

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Notification to Applicants: Sheraton Centre Toronto Hotel, takes seriously its obligations under provincial human rights and accessibility legislation (such as the Accessibility for Ontarians with Disabilities Act, 2005, the Accessibility for Manitobans Act, and Nova Scotia Accessibility Act). We are happy to provide accommodations to job applicants needing assistance. If you require an accommodation in relation to this job posting, our online application or an interview, please call 905-366-5227 or email