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Automotive Marketing Leader
2 months ago
We are seeking an experienced Marketing Director to lead our marketing team and drive business growth at Queenston Automotive Group.
Key Responsibilities- Develop and Execute Marketing Strategies: Create and implement marketing plans to drive traffic, sales, and engagement across various channels.
- Brand Management: Enhance our brand image and ensure consistency across all platforms.
- Advertising and Promotion: Plan and manage advertising campaigns, optimize promotions for ROI, and monitor market and competitor activity.
- Budget Management: Develop and manage marketing budgets, allocate resources effectively, and achieve objectives.
- Digital Marketing: Implement digital strategies for social media, email, web, and content, using segmentation and targeting to enhance reach.
- Inventory and Events: Align marketing with inventory, coordinate efforts for events and promotions.
- BDC Oversight: Lead the BDC team in customer inquiries, lead generation, and appointment scheduling, optimizing processes to enhance customer experience and drive sales.
- Dynamic Pricing System Implementation: Apply dynamic pricing for competitive vehicle pricing, adjusting strategies based on market conditions.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience: At least 5 years of marketing experience, including 3+ years in a leadership role, with a proven track record in the automotive or related industry.
- Skills: Demonstrated success in developing and executing effective marketing campaigns, with strong expertise in digital marketing, social media, and data analytics.
- Leadership: Excellent leadership, communication, and interpersonal skills, with the ability to work collaboratively in a fast-paced environment.
- Growth Opportunities: Vast potential for career advancement.
- Competitive Compensation: Attractive salary package.
- Comprehensive Benefits: Includes a Company-matched RRSP and pension program.
- Training and Development: Extensive support for your professional growth.
- Dynamic Workplace: Be part of a team where your contributions truly matter.
