Senior Optimization Analyst
5 days ago
Job Summary
We are seeking a Senior Optimization Analyst to support the development of digital marketing campaign reporting and all aspects of the digital experience for our Global Wealth and Asset Management division.
Key Responsibilities
- Build dashboards and analyze web performance for business users across business lines, financial products, and geographies.
- Clearly communicate campaign outcomes and recommendations to marketing teams and other business partners.
- Provide training on analytic concepts and tools and assist and guide stakeholders in their reporting duties.
- Promptly respond to daily ad hoc reporting requests and questions.
- Maintain and improve campaign tracking processes to enable clear analysis and tie campaigns to business goals.
- Analyze data to deliver UI/UX insights on various digital touchpoints.
- Manage internal relationships across functional areas and geographic segments.
- Stay up to date on web analytic tools and trends.
- Maintain and create documentation for analytic terms, tools, measurement plans, and processes.
Requirements
- Minimum of a bachelor's degree in a quantitative/technical field or 5+ years work experience in a quantitative field.
- Demonstrated technical proficiency (i.e., use of software tools, coding experience, Excel, etc.).
- Experience with web analytic and BI data visualization tools (Domo, Adobe Analytics, Power BI, Tableau, Qlik, etc.).
- Ability to work under deadlines.
- Strong organizational, communication, and time management skills.
About Us
Company 1 - The Manufacturers Life Insurance Company is a leading international financial services group that helps people make their decisions easier and lives better.
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