Email Marketing and Customer Retention Expert
3 weeks ago
Department: Digital Marketing
Location: Remote
Type: Full-Time
Reporting to: Director of Marketing
Position Overview:
The Email Marketing and Customer Retention Expert at Bloomex Canada plays a vital role within our digital marketing division,
dedicated to the creation, execution, and enhancement of email marketing initiatives that captivate our
audience and boost sales. This position merges innovative communication skills with analytical
expertise to formulate targeted email strategies that foster customer loyalty, elevate brand
visibility, and significantly contribute to our overarching marketing goals.
Core Responsibilities:
Email Campaign Oversight:
Design, execute, and oversee email marketing initiatives from inception to completion,
ensuring they align with our brand's identity and marketing objectives.
Segmentation and Customization:
Leverage customer insights to categorize email lists and tailor content, optimizing
engagement and conversion rates. Familiarity with Klaviyo is advantageous.
Performance Evaluation:
Track and assess campaign outcomes, utilizing insights to refine future initiatives
for enhanced effectiveness and return on investment.
Content Development:
Collaborate with content and design teams to produce engaging email content and
visuals that resonate with our target demographic.
List Administration:
Manage the upkeep and expansion of the email list, ensuring adherence to spam
regulations and industry best practices.
Automation and Workflow Enhancement:
Establish and optimize email automation processes to boost customer engagement
and lifecycle marketing strategies.
Cross-Departmental Collaboration:
Engage closely with other marketing team members to ensure a unified and integrated
marketing approach.
Qualifications and Skills:
Demonstrated experience in email marketing, with a portfolio showcasing successful email campaigns.
Strong grasp of email marketing platforms (Experience with Klaviyo is preferred)
and marketing automation tools.
Exceptional copywriting and communication abilities, with the capacity to create engaging and
persuasive email content.
Proficient in analytics and performance measurement tools, with the ability to convert data
into actionable strategies.
Familiarity with HTML/CSS for email design is a plus.
Personal Attributes:
Innovative thinker with a passion for digital marketing.
Detail-oriented, with a strong eye for design and content quality.
Highly organized, capable of managing multiple projects and deadlines efficiently.
Collaborative team player with excellent interpersonal skills.
Self-driven and proactive, with a continuous desire for learning and growth.
Compensation and Benefits:
Competitive salary package, reflective of experience and qualifications.
Dynamic and supportive work environment.
Opportunities for professional advancement and development within a growing international
organization.
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