Senior Marketing Campaign Strategist

1 day ago


Moncton, New Brunswick, Canada Atlantic Lottery Full time

Looking to excel in a dynamic marketing role? We are seeking a seasoned Senior Marketing Campaign Strategist to join our team at Atlantic Lottery. This is an exciting opportunity for someone with a passion for developing and executing integrated B2C marcom campaigns that drive results.

About the Role

We're looking for a highly skilled professional with 5+ years of experience in marketing, preferably with a background in traditional and digital marketing. The ideal candidate will have a proven track record of successfully collaborating with internal departments and external vendors, as well as adapting to ambiguity and changing priorities.

Your key responsibilities will include:

  • Developing and managing integrated B2C marcom campaigns, including email, programmatic, social, display, video, TV, and out-of-home advertising;
  • Working closely with stakeholders to build comprehensive player marcom initiatives and programs that achieve KPIs and delight our players;
  • Supporting briefings and overseeing the delivery of internal and external agencies, such as designers, animators, and printers;
  • Managing timely and successful delivery of marketing campaigns, on time and on budget, working with internal and external stakeholders;
  • Ability to manage several marketing campaigns simultaneously;
  • Understanding assigned product categories to make insightful recommendations;
  • Continuous monitoring and optimization of in-market campaigns and delivery of regular reports and insights of campaign results, including web analysis and evaluation of KPIs to stakeholders;
  • Responsible for regularly measuring and reporting on the ROI of campaigns.
What We Offer

In addition to a competitive salary, we offer a comprehensive benefits package, including extended health coverage, basic life insurance, disability coverage, and a defined benefit pension plan. You'll also enjoy three weeks of vacation annually (pro-rated) and 13 paid statutory holidays, plus flexible workplace arrangements and wellness support.

About Us

Atlantic Lottery is a dynamic organization committed to delivering exceptional experiences to our customers. As a member of our team, you'll have the opportunity to work with a talented group of professionals who share a passion for innovation and excellence.



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