Marketing Campaign Strategist

2 weeks ago

Moncton, New Brunswick, Canada Atlantic Lottery Full time

Job Summary

We are seeking a highly skilled Marketing Campaign Strategist to join our team at Atlantic Lottery. As a key member of our marketing team, you will be responsible for developing and managing integrated B2C marcom campaigns that drive business results.

Key Responsibilities

  • Develop and manage integrated B2C marcom campaigns, including email, programmatic, social, display, video, TV, and out-of-home.
  • Work closely with stakeholders to build comprehensive player marcom initiatives and programs that achieve KPIs and delight our players.
  • Support briefings and oversee the delivery of internal and external agencies, such as designers, animators, and printers, who will deliver much of the campaign activity.
  • Manage timely and successful delivery of marketing campaigns, on time and on budget, working with internal and external stakeholders.
  • Ability to manage several marketing campaigns at one time.
  • Understand assigned product categories to make insightful recommendations.
  • Continuous monitoring and optimization of in-market campaigns and delivery of regular reports and insights of campaign results, including web analysis and evaluation of KPIs to stakeholders.
  • Responsible to regularly measure and report on the ROI of campaigns.

Requirements

  • Able to occasionally work past traditional business hours when required.
  • Must be 19 years of age or older to apply.
  • Must reside in Atlantic Canada.

Preferred Qualifications

  • Demonstrated ability to interpret data from various sources and build data-driven marketing strategies.
  • Experience in building out and executing a marketing strategy from start to end.
  • Track record of successfully collaborating with other internal departments and external vendors.
  • Highly flexible with ability to adapt to ambiguity, frequently changing time frames, and short deadlines.
  • Keen eye for detail and strong organizational skills.
  • Strong verbal and written communication skills.
  • Ability to multi-task, problem-solve, prioritize, and competently handle a variety of activities.
  • Ability to adapt to change in a nimble and agile fashion.

What We Offer

  • Extended health coverage that includes medical, dental, and vision.
  • Basic life insurance and disability.
  • Defined Benefit Pension Plan.
  • Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
  • Flexible Workplace Arrangements (Depending on role).
  • Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days, and a 24/7 Employee & Family Assistance Program.
  • Two volunteer days per year.
  • Career advancement opportunities.

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