Marketing Manager, Field Operations, Popeyes Canada

4 weeks ago


Toronto, Ontario, Canada Restaurant Brands International Inc Full time
About Restaurant Brands International

Restaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.

Job Overview

The Manager, Field Marketing, PLK, Canada will play a key role in driving sales, traffic, and profitability for our franchisees in Canada. This role will be responsible for planning and executing regional marketing plans, supporting national marketing campaigns, and launching digital sales platforms for the POPEYES brand.

Key Responsibilities
  1. Develop and execute regional marketing plans to drive sales and traffic for POPEYES franchisees in Canada.
  2. Support national marketing campaigns and ensure successful execution of brand programs, including new product and promotion rollouts.
  3. Own the onboarding and execution of digital sales channels, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards.
  4. Facilitate communication of brand marketing programs, systems, and procedures to franchisees.
  5. Support analysis of promotions, marketing programs, and new product introductions to measure their success and inform future marketing strategies.
  6. Influence franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories.
  7. Provide reporting and business/trend analysis to support performance analytics and inform profit-maximizing decisions.
  8. Build relationships with franchise partners and provide regular restaurant visits to audit merchandising execution and provide feedback.
  9. Communicate and negotiate with external partners on community programs, events, and sponsorships.
  10. Serve as a key field-based brand marketing consultant, tracking marketing and competitive developments as a market-specific expert.
Requirements
  • Bachelor's Degree in Business, Marketing, Sales, or a related field.
  • 4-5 years relevant work experience, either in a brand or agency setting.
  • Bonus if experience includes QSR, franchise modeled business.
  • Excellent organization skills, with ability to prioritize and handle multiple tasks.
  • Strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees.
  • Effective written and verbal communication, including formal presentations.
  • Ability to interface and maintain excellent professional relationships with a variety of audiences.
  • High level of problem-solving skills.
  • Advanced in Microsoft Suite, especially Excel and PowerPoint.
  • Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth.


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    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering exceptional customer experiences and driving business growth through innovative...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering exceptional customer experiences and driving business growth through innovative...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.Job OverviewThe Manager, Field Marketing, PLK, Canada will play a key role in driving sales, traffic, and...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.Job OverviewThe Manager, Field Marketing, PLK, Canada will play a key role in driving sales, traffic, and...


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    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering exceptional customer experiences and driving business growth through innovative...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering exceptional customer experiences and driving business growth through innovative...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering exceptional customer experiences and driving business growth through innovative...


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    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering sustainable outcomes related to our food, the planet, and people and communities.Job...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering sustainable outcomes related to our food, the planet, and people and communities.Job...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering sustainable outcomes related to our food, the planet, and people and communities.Job...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. Our portfolio includes iconic brands such as TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. We are committed to delivering sustainable outcomes related to our food, the planet, and people and communities.Job...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. With over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries, RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER...


  • Toronto, Ontario, Canada Restaurant Brands International Inc Full time

    About Restaurant Brands InternationalRestaurant Brands International Inc. is a leading quick service restaurant company with a global presence. With over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries, RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER...