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Head of Digital Marketing Strategy
2 months ago
Job Summary:
We are seeking a highly skilled and experienced Head of Online Marketing to lead our digital marketing efforts and drive business growth through data-driven insights and strategies.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy that aligns with the company's overall business objectives.
- Lead a team of marketing analysts and researchers to gather and analyze market data, identify trends, and provide actionable insights to inform marketing decisions.
- Collaborate with cross-functional teams to integrate marketing efforts and optimize campaign performance.
- Design and implement data-driven marketing campaigns that drive engagement, conversion, and revenue growth.
- Monitor and report on key performance indicators (KPIs) to measure campaign success and inform future marketing strategies.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies to ensure the company remains competitive and innovative.
Requirements:
- 6-8 years of experience in marketing analytics or a related field, with at least 3 years of experience in a leadership role.
- Proven track record of delivering data-driven insights and recommendations that have led to improved marketing performance and business growth.
- Strong knowledge of digital marketing channels and strategies, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
- Experience working with large datasets and complex data analysis techniques, including SQL, Python, R, or similar.
- Excellent analytical and problem-solving skills, with the ability to communicate complex data insights to non-technical stakeholders.
- Strong project management and leadership skills, with the ability to lead cross-functional teams and collaborate with internal stakeholders.
What We Offer:
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- The chance to work with a talented team of marketing professionals.
How to Apply:
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your resume and cover letter to [insert contact information].
