Digital Acquisition Specialist
3 days ago
About the Role:
As a Digital Acquisition Specialist at Swoon, you will drive customer acquisition through paid search channels. This role involves leading day-to-day campaign management and operations, developing SEM strategies, and collaborating with agencies/vendors to deliver best-in-class SEM programs.
Key Responsibilities:
- Manage end-to-end campaigns with a focus on personalization, achieving target KPIs, and maximizing ROI within budget constraints.
- Deliver detailed insights and strategic recommendations to optimize business performance.
- Conduct keyword research, perform SEM audits, and provide ongoing optimization recommendations.
- Test and develop new campaigns to improve overall marketing efficiency.
- Partner with cross-functional teams (Analytics, Tech, Business Ops) to maintain and enhance digital media measurement frameworks.
- Analyze acquisition funnel metrics and maintain a deep understanding of the competitive landscape.
Qualifications:
- Bachelor's degree in Business, Marketing, or Statistics.
- Minimum of 6 years of hands-on Paid Search experience, leveraging data to drive business results.
- Expertise in Google Ads and Microsoft Ads, with preference for Google Ads certifications in Fundamentals, Search, and Mobile Advertising.
- Proven experience managing performance marketing campaigns through digital SEM.
- Proficiency in web analytics tools such as GA4, FireBase, Adobe Analytics, and others.
- Strong business acumen, strategic thinking, and problem-solving skills.
Salary: Estimated $61,540 per year based on Toronto location.
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