Senior Vice President, Brand Marketing Lead

1 month ago

Montreal, Quebec, Canada Intact Financial Full time
About the Role

We are seeking a highly skilled Senior Vice President, Brand Marketing to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives.

Key Responsibilities
  1. Develop and Execute Marketing Strategy: Create and implement a marketing strategy that drives brand awareness, customer engagement, and revenue growth.
  2. Lead Cross-Functional Teams: Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and effective execution of marketing initiatives.
  3. Manage Budget and Resources: Oversee marketing budget and resources to ensure efficient use of funds and optimal return on investment.
  4. Measure and Analyze Performance: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
Requirements
  1. Extensive experience in senior leadership roles leading marketing and digital strategies.
  2. Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
  3. Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels.
  4. Strong project management skills and ability to handle multiple projects simultaneously.
  5. Open-minded and positive leader, who takes responsibility for both successes and mistakes and who is energized by challenges and transformation.
What We Offer
  1. A financial rewards program that recognizes your success.
  2. An extensive flex pension and benefits package, with access to virtual healthcare.
  3. Flexible work arrangements.
  4. An annual wellness account that promotes an active and healthy lifestyle.
  5. A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs.
  6. Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities.
  7. Inspiring leaders and colleagues who will lift you up and help you grow.
  8. A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer. At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

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