Brand Development Specialist

6 days ago


Toronto, Ontario, Canada Canadian Tire Corporation Full time

We are seeking a highly skilled Brand Development Specialist to join our team at Canadian Tire Corporation. This is an exciting opportunity to drive innovation and growth in our Consumer Brands group.

The successful candidate will be responsible for supporting the development and execution of annual and multi-year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand's financial contributions. Key responsibilities include:

  1. Supporting key processes including assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc), and overall brand stewardship.
  2. Supporting alignment and decision making across teams through key integration points with Merchandising, Product Development, Strategic Marketing, Loyalty, Packaging, Store Operations and other relevant functions.
  3. Building and maintaining select external relationships as required.

The ideal candidate will have an undergraduate or master's degree in Business with a major in Marketing, or a related field, and previous work experience in a relevant field through co-ops, internships, and/or summer placements. A demonstrated ability in analytical thinking and data-driven decision making is essential, along with solid business acumen and experience working on financial business cases.

A competitive salary is offered for this role, estimated at $65,000 - $85,000 per year, depending on qualifications and experience. The position offers a hybrid work model, allowing employees to balance in-office and virtual work to achieve desired outcomes.


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