Marketing Director, Culinary Excellence

3 days ago


Woodbridge, Ontario, Canada Conair Consumer Products ULC Full time
Job Summary

We are seeking a highly skilled Marketing Director, Culinary Excellence to lead the marketing strategy for our Cuisinart brand product lines in Canada. As a key member of our team, you will be responsible for developing and executing marketing plans to drive brand awareness, visibility, and growth in the Canadian market.

About Us

Conair Consumer Products ULC is a leading beauty care and small kitchen appliances company with a strong presence in Canada. Our brands include Conair, Cuisinart, and BaBylissPro, which cater to both retail and professional markets. We offer a dynamic work environment and an attractive compensation package, including extended health benefits, life insurance, and a defined contribution pension plan.

Key Responsibilities

This exciting opportunity involves overseeing and implementing marketing strategies, programs, and initiatives (digital and non-digital) for the Cuisinart brand product lines. Your primary objectives will be to:
  • Develop and execute marketing plans to drive brand awareness, visibility, and growth in the Canadian market.
  • Lead cross-functional teams, including sales, product marketing, and supply chain, to ensure effective delivery of all marketing plans/programs.
  • Analyze market trends, retail environment, competition, and economy to identify product gaps and growth opportunities.
  • Prepare and execute go-to-market strategies for new product launches and assess their impact on sales.

Requirements

To succeed in this role, you will need:
  • A degree in Business or Marketing, or a related field.
  • Minimum 7-10 years of experience in a marketing lead role, preferably in the consumer packaged goods industry.
  • Innovative and creative mindset with a strong understanding of consumer behavior.
  • Strong project planning skills.
  • Proficiency in MS Office (Word, Excel, PowerPoint) and creative tools for presentations.

Estimated Salary: $120,000 - $150,000 per year

About the Location

This role is based in Woodbridge, Ontario, with offices in Montreal, Quebec.

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