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Head of Culinary Marketing Strategy

1 week ago

Woodbridge, Ontario, Canada Conair Consumer Products ULC Full time
Conair Consumer Products ULC - Head of Culinary Marketing Strategy

Estimated Salary: $120,000 - $180,000 per annum.

About Us

We are a leading beauty care and small kitchen appliances company operating in the Canadian market. Our brands include Conair, Cuisinart, and BaBylissPro.

About the Role

We are seeking an experienced marketing professional to lead our culinary marketing strategy. The ideal candidate will have 7-10 years of experience in a marketing lead role within the consumer packaged goods industry.

  • Develop and execute marketing strategies for the Cuisinart brand product lines across various channels.
  • Measure and report on marketing campaign performance against established goals.
  • Create marketing materials to support retailers, ensuring proper brand visibility.
  • Define and communicate brand positioning, highlighting unique selling points.
  • Prepare and execute go-to-market strategies for new product launches.
Responsibilities

The successful candidate will be responsible for:

  1. Leading, overseeing, and implementing marketing strategy, programs, and initiatives (digital and non-digital).
  2. Driving brand awareness, visibility, and growth within the Canadian market.
  3. Developing, preparing, and executing marketing strategies, programs, and initiatives.
  4. Measuring and reporting on marketing campaign performance.
  5. Creating marketing materials to support retailers.
  6. Defining and communicating brand positioning.
  7. Preparing and executing go-to-market strategies.
Requirements

To be considered for this role, you must have:

  • A degree in Business/Marketing or related field.
  • Minimum 7-10 years of experience in a marketing lead role, preferably within the consumer packaged goods industry.
  • Outstanding analytical, critical thinking, and decision-making skills.
  • Innovative and creative mindset with a strong understanding of consumer behaviour.
What We Offer

We offer a hybrid-working environment and an attractive compensation package including extended health benefits, life insurance, and a defined contribution pension plan.